dialogue going, to engage people.

When you say, “The medium is the message,” 
you’re uttering what is patently a contradiction, 
because we reserve the term “message” for the 
content and “medium” for the container, as it 
were. And what it should do is send us looking at 
the terms: what do we mean by medium? What do 
we mean by message? That’s the proper response. 
Let’s examine this thing. Suppose it were a poem, a 
haiku, “The Medium is the Message.” Anything cast 
that way would make you immediately rush to the 
dictionary to see if what the speaker or the writer 
means is what you think. So, the proper response